Zulfi Bukhari creates ‘Brand Pakistan’’ for tourism reform

In an effort to improve Pakistan’s tourism prospects, the Prime Minister’s Special Assistant (SAPM) for State Affairs and Tourism, Zulfi Bukhari, announced the government’s plan to facilitate all recreational opportunities through the launch of the Pakistan Brand program.

The launch of the Pakistani brand was originally planned for 2020. At a meeting with the tourism association in July last year, SAPM Bukhari announced a tender for new reforms, which must be implemented before the end of 2020. While discussing major reform supporters with those present, he made sure that local businesses were represented well in the tourist area through the National Coordinating Council for Tourism.

As the pandemic impeded all areas from continuing development, tourism plans were also halted. Now 2021 promises potential sites for new progress, and therefore tourism advancement is Pakistan’s first line of business.

According to the details of the new reforms, the tourism industry will be promoted across the country and effective steps will be taken to provide maximum convenience to stakeholders and tourists when all provinces participate.
In other news, SAPM Bukhari also discussed plans to facilitate the climbing community.

Speaking to the Nepalese climber who recently reached the K2 summit in record time, SAPM added that “His team will present a revised tourism roadmap at a National Coordinating Committee meeting in February

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