Recently, the Chinese manufacturer Xiaomi has reached an expert in the smartphone market. Now the company is the second largest smartphone brand in the world after Samsung. In the Indian market, the second largest smartphone market in the world, Xiaomi feels at home at the tops number 1. Now reports outside of Russia show that Xiaomi took first place in sales and tops in the Russian market this June. The company’s and its Poco sub-sales brand’s in Russia outnumber those of Samsung, a South Korean multinational.
According to data from Russian retailer MTS, Xiaomi had 31.2 percent of the market share in June this year, while Samsung had 29.8 percent. Apple is in third place with a 14.5% market share. Another Chinese manufacturer, Realme, ranks fourth with a 4.6% market share. The Xiaomi Poco sub-brand ranks fifth with a 3.8% share. At the same time, Apple maintains a leading position in terms of sales.
A spokesman for M.Video-Eldorado Group, Russia’s largest retailer of household appliances and electronic products, confirmed: “In June, the Xiaomi brand, including the sub-brand Rosso, became the leader of the Russian market in terms of volume. At the same time, Samsung took first place in the first half of the year. Besides Xiaomi and Samsung, other popular brands in June this year are Apple and Honor.
XIAOMI SALES STRATEGY SUCCESSFUL IN RUSSIA
Not surprisingly, Apple is still at the forefront of sales. The company doesn’t seem to be making any major compromises when it comes to pricing its devices. For Xiaomi, however, we all know the strategy. The company is focused on bringing cheap and affordable devices to the market. This is his strategy in many markets, especially India. Surprisingly, the firm benefits from this strategy. This technique is also being pursued by the Poco brand, which is popular in Russia. In fact, Poco focuses on offering excellent features at an average price.
However, Xiaomi is not pursuing this sales strategy in China. For the Chinese market, the company said it would use an offline sales strategy. According to Xiaomi CEO Lei Jun, 70% of smartphone buyers prefer offline channels.Lei Jun also believes that Xiaomi has e-commerce effectiveness to cover all offline stores. According to him, the company opens at least 1,000 offline stores every month. He also claimed that Xiaomi had up to 8,000 offline stores by the end of June.
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