Apple’s iMessage now has a new possible competitor WhatsApp, in addition to Google Messages. Mark Zuckerberg is the CEO of Meta. Earlier this year, a Google employee did call Apple’s iMessage “green bubble bullying.”
In a recent Instagram post, the executive did claim that WhatsApp is “much more private and safe than iMessage.” This type of encryption, which works on both iOS and Android devices, can help with group conversations, backups, messages that disappear, and more. He says that these features aren’t in iMessage.
This graphic is part of a larger marketing campaign for WhatsApp that did start in January and is now all over the world. Including at Penn Station in New York City. The goal is to get more people to use WhatsApp by getting the word out that it is safe because it uses end-to-end encryption. In the US, iMessage and iPhones are very popular, but WhatsApp is not as well-known.
In its most recent marketing campaign. WhatsApp is even criticizing the security of SMS messages, saying that its own platform is more reliable. The ad says that almost 5.5 billion unsafe SMS messages do use every day in the United States. The fact that the app is already on most smartphones makes it much more likely that people will use it. When there is no internet connection, iMessage will send a text message after all.
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Like iMessage, WhatsApp reminded its users that SMS messages are sometimes encrypted from end to end.
Will Cathcart, who is in charge of WhatsApp at Meta, has said that the messaging app is becoming more popular in the US. But they hope to keep that trend going and grow even bigger.