This business will turn TikTok’s viral food videos into meals that you can purchase and enjoy. When it comes time to build delivery-only restaurants in the United States next year. It appears that TikTok will join forces with Virtual Dining Concepts and GrubHub to do it. The restaurants’ menus will feature TikTok’s most popular viral food posts, which can be ordered and delivered via Grubhub. In March, TikTok plans to open around 300 restaurants, with a goal of more than 1,000 by the end of the year.
Some of the first menu items include baked feta pasta, a smash burger, corn ribs, and spaghetti chips. In 2021, Google announced that baked feta was the most-searched food of the year, thanks to TikTok. The menus will have updated quarterly with new items that have gone viral. It’s unclear if TikTok will make popular recipes like baked feta spaghetti permanent.
TikTok confirmed to TechCrunch that creators will have credited for dishes and will prominently highlighted throughout the relationship.
As TikTok stated, “Proceeds from TikTok Kitchen sales will assist the creators who inspired the menu item as well as promote and enable future creators to express themselves on the platform.” TikTok.
The company explained that this was an initiative to offer TikTok cuisine to fans, not a restaurants venture. As a result, the organization presumably sees this as a short-term marketing initiative. TikTok didn’t disclose how long this “campaign” will run, or how the menu choices will have selected and refreshed.
MrBeast (who has his own virtual restaurant, MrBeast Burger), Guy Fieri, Steve Harvey, Mariah Carey, Tyga, and others have associated with Virtual Dining Concepts since its inception in 2018. It also works with Barstool Sports. Virtual Dining Concepts announced in October that it had raised $20 million in Series A funding to fund new technologies, corporate infrastructure, marketing, and client support.
TikTok is well-known for its viral recipes, which have routinely reshared on Twitter, Instagram, and Facebook. The latest agreement for the short-form video app shows the firm is attempting to capitalize on its popularity to enhance the profile of both its brand and its creators.