TikTok made the #AyeMausam challenge to get its users to meet new people, try new foods, get interested in art, and visit new places. Just show off their best summer look through creative expression.
TikTok has grown into a platform that encourages users to become creative and gives them a global stage to show off their skills.
During the campaign, many different kinds of online content became posted. More than 1.5 million videos got more than a billion views. It brought a few new stars from TikTok’s community of content creators to the forefront.
Through the #AyeMausam campaign, the artists became able to show off their skills better on TikTok. Which improved the quality of local content as a whole.
The Summer Attraction
TikTok chefs also do their magic on videos about healthy food, and the results became incredible. Mehak sheikh, one of our own, just posted some ideas for quick and easy fried snacks and refreshing drinks, and we can’t stop thinking about them.
In a short amount of time, thousands of people watched her videos, and we can’t wait to try out her Cadbury iced latte recipe.
Mangoes, which are called the “King of Fruits,” are a summertime staple in Pakistan and deserve special attention. People all over the world make and watch funny videos about mango hacks, which are dishes did make with mango.
Khadija’s film shows how much people in the United Kingdom love Pakistani mangoes. When Pakistanis living abroad saw her video in which she showed her “mango hacks”. They became filled with a nostalgic longing for the warm summer days back home and the delicious mangoes they used to eat every day.
It saw by more than 25,000 people on TikTok. Because people were so excited about mangoes, the hashtags #AyeMausam, and #MangoMood became popular on the social media site TikTok.
A Journey into the Laughter of Pakistan
People who like to travel and share their experiences on TikTok showed their followers how fun and exciting summer vacations are sometimes. Sayam Gull Mughal, who makes content and has more than 1.3 million followers. Just got back from a great summer vacation on Charna Island, where he wrote about what he did.
Amtul and Fahad showed the world of Pakistan and its vibrant culture through their interesting videos. During the summer, people around the world got to see how rich and beautiful Sindh is. Where Sufis and saints live, is.
From fashion to summer looks that are cool
Musically bought the TikTok app in 2018 due to how popular with local fashion bloggers who posted videos of their DIY crafts and artistic skills.
People all over the world look up to beauty content creators because of how entertaining and high-quality their work is. The Lights Lacquer showed beautiful nail art for a breezy summer look. Laraib Rahim showed how to start the season with eye-catching effects and transitions.
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Using the TikTok app for sharing videos, art lovers made funny videos of their paintings, needlework, and other handiwork. Salwa Najam connected different parts of art and different cultures as she painted.
Hina, an art lover who liked to make portraits, used threads and needles as her main tools.
Overall, summer in Pakistan is a time to celebrate the country’s rich history and a great time to enjoy its delicious food and beautiful scenery. We’re excited to see how the new season inspires our local content creators.