According to Information Minister Fawad Chaudhary, TikTok, a software programme for video-sharing, is the most popular social media application in Pakistan this year.
He stated that more than 20 million Pakistanis are on application and most of them earn money from it in a media briefing on digitized media in Islamabad.
“According to the numbers, we go where the money is—digital media,” Chaudhary explained. ‘The digital ecosystem in Pakistan has grown substantially since 2018, and the government has established the Pakistan Media Development Authority.’
He stressed that the Pakistani media did not lose their hearing. “No, it will modify only the medium. The most essential thing still is the substance.”