- Threads, the app developed by Meta as a competitor to Twitter, has amassed over 10 million sign-ups shortly after its launch.
- Prominent personalities and media outlets, such as Jennifer Lopez, Shakira, The Washington Post, and The Economist, have already established a presence on Threads.
- Mark Zuckerberg aims to create a conversation platform with over 1 billion users, challenging Twitter’s position as the leading social media platform.
Threads, the new app developed by Meta (Facebook’s parent company), has made a thunderous entry into the social media landscape. Within a few hours of its launch, the Threads app has already garnered over 10 million sign-ups, posing a significant challenge to Twitter, the reigning social media giant.
The app was simultaneously released on both Apple and Android app stores in 100 countries. Impressively, Threads hit the ground running without any advertisements.

Its quick success can be attributed to the presence of notable celebrities and media outlets who have already embraced the platform. Jennifer Lopez, Shakira, The Washington Post, and The Economist are just a few examples of the influential figures and organizations that have active accounts on Threads.
During the launch, CEO Mark Zuckerberg actively engaged with new users, even indulging in playful banter with MMA fighter Jon Jones. In a subtle nod towards Twitter’s CEO Elon Musk, Zuckerberg shared a Spiderman meme, drawing attention to the similarities between the two platforms.
Zuckerberg, in expressing his vision, has set his sights on creating a conversation app that boasts over 1 billion users. He believes that Twitter has yet to fully accomplish this goal, despite its current user base of over 200 million daily users.
With Threads’ meteoric rise, Zuckerberg sees an opportunity to disrupt the social media landscape and challenge Twitter’s long-standing dominance.
Threads FAQs
How does Threads compare to Twitter?
Threads, Meta’s app, aims to challenge Twitter’s dominance in the social media space by offering a platform for public conversations with over 10 million sign-ups within hours of its launch.
Which notable personalities and media outlets are already on Threads?
Jennifer Lopez, Shakira, The Washington Post, The Economist, and many others have active accounts on Threads, showcasing the app’s popularity and potential influence.
What are Mark Zuckerberg’s goals for Threads?
Zuckerberg envisions Threads as a conversation app with over 1 billion users, surpassing Twitter’s current user base of 200 million daily users. He believes that Twitter has not yet fully achieved this level of engagement.