Following the authorities’ crackdown, sugar mill owners have decreased the ex-mill sugar price by up to Rs44 per kg.
Ex-mill sugar prices have fallen from Rs144 to Rs100, yet most local wholesale sugar merchants are not buying sugar from mills even at this price. Thus, locally produced sugar is rarely sold in stores.
According to market experts, the lack of activity in the sugar wholesale market is due to the Punjab government’s stance on limiting sugar prices.
The provincial administration has required that local sugar be sold at the announced price and that sugar mill owners or dealers selling it at a higher price be prosecuted. Certains allegedly propagated stories regarding imported sugar, claiming it was of bad quality.