ISLAMABAD: Pakistan has formally joined the Madrid System to safe Pakistan’s trademarks in 124 member countries, making it easier and more effective for brand owners to obtain protection in the export market.
By joining the Madrid Protocol, Pakistani trademark owners can protect also their trademarks in member countries by applying to the World Intellectual Property Organization (WIPO) which will facilitate doing business.
Moreover, On February 24, Pakistan deposited its instrument of acceptance to the Madrid Protocol with the Director-General of WIPO, making him the 108th member of the Madrid System, an official WIPO announcement said.
Consequently, Pakistan’s Permanent Representative to UN Ambassador Khalil-ur-Rehman Hashmi has presented a certificate of an agreement to the Madrid Protocol with WIPO Director General Darren Tang in Geneva.
As of May 24, local brand owners in Pakistan also can start using the Madrid System to protect their brands in the 123 regions of the other 107 members of the system, by filling a single international order and paying a single set of fees.
Moreover, In a video message parallel to the deposition of the instrument of accession, Tang said Pakistani brands such as spice giant Shan Food or the fashion house Khaadi, with their distinct hand-woven kurtas, will find it easier and cheaper to obtain protection from export markets.
Darren said SMEs and entrepreneurs in Pakistan will also benefit from Madrid’s simplified registration system, as will individuals such as cricket stars or other Pakistani personalities whose personal brands are known around the world.
“For those interested in bringing their brands to a huge Pakistani market of more than 200 million, the Madrid System will also make it easier for them to enter and scale Pakistan as it did for other members of the Madrid family”.
Foreign Brand in Pakistan:
Furthermore, With its simple selection process, foreign companies and brand owners can, as of May 24, seek the protection of the brand through the Madrid System, in the sale of their products and services in Pakistan.
The official statement from the Intellectual Property Organization (IPO-Pakistan) states that businesses in other countries can also use the Madrid method to gain the security of their brands in Pakistan.
Ambassador Hashmi said that Pakistan has also several international brands in different sectors, be it fashion, food, hospitality management, and so on. Therefore, this adherence to the Madrid protocol allows them to expand their reach around the world.
He also said that this will also encourage them to protect their brands, but also to expand their businesses.