Monday, September 25, 2023

Netflix offers free subscription in Kenya to stimulate demand

According to a statement released on Monday, Netflix is providing a free mobile plan subscription in Kenya as the global streaming giant tries to expand its presence in the East African nation, which has more than 20 million internet users.

According to the Netflix, the free subscription in Kenya, which will be pushed out to all customers in Kenya in the coming weeks. It would not require users to enter any financial information during the sign-up process. This will save them time and money. According to the corporation, the new plan is available to any customer who is 18 years old or older and has an Android phone. It will also be free of advertisements.

Netflix, which is available in more than 190 countries, has experimented with a variety of pricing models. In recent years in an attempt to attract subscribers in emerging regions. For example, it began testing a $3 mobile-only package in India in 2018. Just before rolling it out to subscribers in a number of other countries later in the year.

This is also not the first time Netflix has made its service available for free or at a little to no cost to users. The company has previously offered free trials in a number of markets. This made a small fraction of its original movies and television shows available to non-subscribers. And ran at least one campaign in India during which the service was made available for free for a weekend.

However, the company’s most recent offering in Kenya is still impressive. According to Reuters, the business is making approximately one-quarter of its movie. And television show repertoire available to users in the East African country who subscribe to the free plan.

Excellent Opportunity to get a taste of Netflix Services for the peoples of Kenya

According to Cathy Conk, Director of Product Innovation at Netflix, “If you have never watched Netflix before. And many people in Kenya haven’t — this is an excellent opportunity to get a taste of our service.”

It’s very simple to upgrade to one of our premium subscriptions if you like what you watch and want to experience our whole repertoire on your TV or laptop as well.

When asked how long it planned to offer this free tier in Kenya, the business did not respond. It also did not say whether it is considering expanding this offering to other areas.

Netflix executives have stated on previous earnings calls that they will examine each market. It will look for ways to make their service more appealing to a wider range of customers. The fact that one can register without providing payment information adds legitimacy to such assertions. Many people in industrialized countries do not have a credit or debit card, which makes it impossible to use services. That require the use of such payment instruments at the time of registration.

While the company, which is also intending to add mobile games to its offering, is making a new push to acquire clients. It has only added 1.5 million net paying members in the quarter that ended in June this year. Which is lower than the company’s expectations for the period. With over 209 million users, Netflix, along with Amazon Prime Video and other streaming services, is aggressively attempting to acquire customers outside of the United States in order to maintain quicker growth rates in their respective markets.

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