Even though Instagram stopped the unpopular change, it still plans to put ultra-tall images first. During his weekly Ask Me Anything (AMA) session, Instagram CEO Adam Mosseri said today that the company will start testing ultra-tall 9:16 images “in a week or two.”
Mosseri said that Instagram lets you post vertical videos but not vertical photos. So, we thought, we should be sure to treat each one the same. At the moment, Instagram can show cropped vertical photos with a maximum aspect ratio of about 4:5. But if the 9:16 aspect ratio is supported, photos will fill the whole screen as you scroll through the stream.
Some photographers said that the recent update to Instagram. Which was based on TikTok, made their work look strange in the app’s new 9:16 frame. The redesigned feed also adds gradient overlays to the end of posts to make them easier to read. This, however, was not in line with how photographers wanted their work to look. Thomas Fitzgerald did a great job of breaking down the first experiment.
During Instagram’s user testing, Mosseri admitted more than once that the full-screen experience for photos wasn’t very good. What we’re seeing now is that Instagram still wants to highlight the ultra-tall photo experience, but without forcing users to use it.
After the redesign, the company’s own numbers show that some Instagram users started using the app less often. In an interview he gave the week before, he said, “I think we need to take a big step back, regroup, and figure out how we want to move Instagram has announced that, until it becomes better at selecting material that its users will like, it will limit the number of recommendations it offers to its users.