One of Pakistan’s most popular online pharmacies, tabiyat.pk, took advantage of the country’s current political Environment to make fun of it and join the conversation.
On July 26, the Supreme Court of Pakistan made a decision about who would be the Chief Minister of Punjab. The leader of the Pakistan People’s Liberation Party (PPP), Pervez Elahi, became the name of Punjab’s Chief Minister after this decision.
There has been a lot of sarcasm from the health tech startup, which just joked about the problem in a status update on Facebook.
In September 2020, tabiyat.pk opened as a well-known health technology business. Since then, it has helped hundreds of thousands of people all over Pakistan. Because of this, the company has become one of the best in its field.
Infrastructure that can grow has cost a lot of money to build. This infrastructure includes purpose-built warehouses, a technical stack for storing drugs just in time, and an AI-driven logistics solution.
A few months ago, a series of blue billboards with the hashtag #TabiyatKhush went viral around Pakistan. This political environment made Tabiyat.pk a hot topic on the internet all of a sudden. Internet users found this both funny and interesting.
“Imran, ab hogi tabiyat khush?” Ads like this one spread like wildfire thanks to their immediate and unexpected success.
Even though tabiyat.pk is known for its happy and funny language. The tone this time was even better; in fact, it was better than anyone could have imagined.