Wednesday, May 18, 2022

Arooj Aftab becomes first Pakistani artist Features on Times Square Billboard

Arooj Aftab, a two-time Grammy nominee and Ambassador of EQUAL Pakistan, Spotify’s Global Music Program, was the first Pakistani musician to light up Times Square in New York City.

One of the artists featured on Spotify’s EQUAL Artist of the Month digital billboard ad in Times Square is Arooj Aftab, who promotes Pakistani women producers on a worldwide scale as part of the company’s overall global campaign, which also features a digital billboard advertisement in Times Square.

Spotify also seeks to honour female content creators by providing them with a platform to share their work with the rest of the world. Spotify is the world’s most popular streaming platform, with over 100 million users.

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