Daraz has announced an exclusive relationship with the International Cricket Council (ICC) to broadcast the most important cricket tournament of the year. Through this arrangement, Daraz’s app users will be able to access all of the tournament’s matches from any location through the usage of the app. To that end, in September 2021, the shopping site debuted Daraz Live, which featured cutting-edge technology that introduced the concept of “shoppertainment” to customers. Through this cooperation on their app, Daraz, which has a monthly user base of 15 million users and is growing, hopes to attract even more people.
“Cricket is the most-watched sport in our country, and we want all Pakistanis to be able to follow cricket from anywhere in the world using their mobile phones,” said Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan. We hope to raise awareness of Daraz Live, which is our innovative live commerce platform that allows customers to watch cricket while also shopping online at the same time.
By partnering with high-profile sports teams, Daraz hopes to expedite the growth of its brand and thereby increase its market share in the long run. Given the massive popularity of cricket in the South Asian region, it provides an excellent platform for Daraz to engage with the region’s ardent fans and propel the brand to the next level of growth.
The ICC Twenty20 World Cup will take place in the United Arab Emirates from October 17 to November 14, 2021, with a total of 45 matches scheduled. The semi-finals and finals will take place on November 10 and 11, while the final will take place on November 14, 2021. All of the matches will be broadcast live on the Daraz App.
In Pakistan, advertisers will be able to advertise on Daraz throughout the live stream of the ICC Twenty20 World Cup, which will be shown exclusively on Daraz. With Pakistan having the largest digital audience base in the world, it will be a fantastic chance for the advertising industry to promote its brands to millions of individuals who are digital natives in the country.