L’Oréal, the world’s top beauty brand, has announced a partnership with Retailo, the fastest-growing B2B company in the MENAP area, to launch a new cosmetics line in Pakistan.
In conjunction with this agreement, L’Oréal Paris brands and products will be made more readily available to a broader variety of consumers through Retalio and its network, therefore addressing the many supply chain difficulties that businesses are experiencing while the Covid-19 epidemic continues.
L’Oréal has given itself the goal of providing all women and men across the globe with the most innovative cosmetics products available, in terms of quality, efficacy, and safety.
A presence in over 140 countries, with a range of brands and products ranging from shampoos and hair colors to make-up, the firm is well-known worldwide. Indeed, L’Oréal’s products have a large customer base throughout the Middle East, North Africa, and the Persian Gulf.
By virtue of this cooperation, local shops around the nation will now have access to a larger selection of L’Oréal personal care and cosmetic goods, which can be ordered via the Retailo digital app.
Retailo is a B2B business that uses technology to make retailing easier for small and medium-sized enterprises (SMEs) in the MENAP area.
Retailo now has over 40,000 retailers on board who are using their high-powered software to order goods for their retail stores and other businesses.
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It is well on its way to empowering 10 million small and medium-sized enterprises (SMEs) and assisting SMEs in growing their companies. Due to the recent cooperation between the two firms, Retailo now has over 400+ brands available on its app. L’Oréal has now joined the list of brands available on the app.
The pandemic has created supply chain issues across the MENAP area, which has limited the prospects and expansion of not only merchants but also manufacturers in the region.
It is the goal of Retailo to streamline the supply chains of the area using technology and to turbocharge the sector, which will ultimately benefit the retailers, producers, and end consumers of FMCG items. By working together, the two firms can make it easier for shops around the city to find and access inventory.
“L’Oréal is always pleased to welcome dependable partners who are aligned with our business objectives and who assist us in growing our company,” said FahadFeroz, Marketing Manager at L’Oréal in regards to this relationship.
We are certain that by partnering with Retailo, we will be able to improve sales of our products while reaching a larger market of merchants and customers.
This collaboration has the potential to aid each of us in fulfilling our own ambitions while also contributing to the overall growth of the country’s GDP.”
“With the rapid and eager acceptance of technology in doing business by local SMEs in MENAP, Retailo has been rising in popularity among its consumers,” stated Wahaj Ahmed, co-founder of Retailo.
We recently passed the 1 million order mark, and we are dedicated to maintaining the momentum that has been established.
We are continuously trying to grow our business and collaborate with excellent companies like L’Oréal, which we are excited to do. It is anticipated that the collaboration with L’Oréal “would provide a consistent and sufficient supply of L’Oréal goods to stores around the city as well as an increased choice of items on the app.”
The relationship between L’Oréal and Retailo is currently in development and will help to enhance L’Oréal’s position as the top beauty brand in the Middle East, North Africa, and the Persian Gulf, as well as Retailo’s position as the app of choice among SMEs and retailers in the region.