Visitors to Pakistan’s pavilion at Expo 2020 Dubai will be treated to a visual feast. It aims to make an indelible impression by providing guests with one-of-a-kind virtual experiences via immersive and engaging hybrid art exhibits, as well as a colorful and appealing façade.
Rashid Rana, an internationally recognized artist whose work is on exhibit in the British Museum’s significant public collections, created the pavilion’s exterior. Each time he embarks on a new project, he is recognized for surprise his audience with his unique visual tactics.
“We took inspiration for the conceptualization and design of the facade from the various seasons experienced throughout the country,” Rana explained.
“First and foremost, the façade is intended to entice and welcome guests inside to discover Pakistan’s hidden riches, such as its magnificent landscapes, cultural and religious variety, and colorful customs. The vibrant colors of the façade are also a reflection of the country’s magnificent shifting seasons, which are among the most diversified on the planet. This design for the Pakistan pavilion will remind visitors of the vibrant colors of a painting, as well as the slickness of design, all of which combine together to complement the building and create a genuinely hybrid piece of creativity” he added.
“The Pakistan Pavilion is intended to enlighten, inspire, and spark a debate that will have a long-term influence. Its storyline represents the lyrical way in which the past, present, and future are intertwined like a tapestry to portray its rich and deep history, culture, and traditions, as well as the promise and possibilities it offers for the future.”
“The Pakistan pavilion provides an immersive, multi-sensory experience that will take guests on a trip through time displaying its ancient history, ethno-religious diversity, rich cultural traditions, natural riches, and economic potential that they may further explore,” said Bilgrami.
Concerning the pavilion’s subject, ‘hidden treasure,’ Bilgrami stated that the goal is to showcase the “unique or little-known features of the nation.”
“While each part will feel distinct because to the theme it highlights, they come together as a coherent whole in an amazing trip for visitors,” she said.
The pavilion will be separated into eight main places where visitors will be able to discover some of the country’s best-kept secrets. It will also have a custom-made Pakistani cuisine restaurant named “The Dhaba” (food court) that would provide the country’s traditional, centuries-old cuisine to international audiences. It will also serve native cuisine from each location.
A souvenir store containing Pakistani art and craft works will also be part of the pavilion, allowing tourists to take home a piece of Pakistani culture from the diversity of cultural artifacts available.