A new advertising solution called Ads in Instagram Shop is Instagram’s latest investment in its e-commerce company, Instagram Shop. The company is currently testing new formats as Instagram is working on ads, which include single image and carousel image options, with select US advertisers set to expand to other markets in the coming months.
The company first launched its Instagram store last year to make its social platform not only a place to connect with friends and follow favorite brands. But also a destination for online shopping with built-in payments. Of course, this type of initiative is also a good fit for Facebook’s advertising model. As brands looking to engage with consumers can pay for a wider reach.
Like other Instagram ad products, Instagram store ads will start with a commercial model, the company said. Ads will only run on mobile devices as Instagram’s store tab is a mobile-only feature. To be sure, the number of advertisements a particular user sees varies on how they use Instagram, as well as how many people purchase on Instagram’s shopping tab. The Instagram plans to monitor consumer sentiment on the matter to help balance advertising by working on ads and content.
Instagram first partnered with numerous American marketers, including Away, Donny Davy, Boo Oh, Clare Paint, JNJ Gifts, DEUX, and Fenty Beauty, who tried the product and offered feedback. These brands cover some of the most popular categories of items Instagram users love to shop. This including beauty, home decor, pet products, travel, and more.
Ads will be presented to the public in the next several months. But the firm hasn’t specified a specific date for when they’ll be live.
One of the most contentious changes to Instagram in recent years, the Store tab has replaced the popular Activity tab (the heart icon) in the bottom navigation bar. A move that has alienated some users and has given the app a more commercial vibe than it had before. Today, the creative community is assessing their skills as Instagram moves away from its roots. They did it by sharing photos with other newcomers such as the TikTok store.