Currently, browsers have built-in privacy protections that protect your data and information from advertisers using targeted ads. There’s no denying that all of our information is valuable, and now it seems Mozilla Rally wants consumers to consider sharing their data, not with advertisers, but with scientists.
The company has announced Rally, a new data-sharing platform. And a new plug-in that the company hopes will result in a fair data marketplace. In general, this means that data about all of your surfing behavior is shared with scientists and sociologists. Who studies the internet, and having access to this data helps improve the accuracy of their research and results.
Mozilla says, “Each research has a distinct emphasis, distinct data requirements, and specialized objectives. Before you register, we will tell you exactly who we work with, what data is collected, where it goes, and how it will be used. Once you register, the mozilla rally will run until you tell it to stop or the practice is over. “
Main Focus of Mozilla
It’s a fully enable the feature, meaning you don’t need to be present if you still prefer to stay private (or as private as you’d expect to be online). However, if you prefer your data to be used for academic purposes, you can apply. “This initiative’s principal goal is to allow groundbreaking research that keeps big online services accountable.,” Mozilla said. To this end, the company is also launching a suite of tools called WebScience that allows researchers to create standardized surveys based on rally browsers. Mozilla argues that WebScience promotes data minimization. The practice of limiting data collection to only information that is necessary for a particular purpose. Starting today, Rally is available in the US for desktop users of Firefox 19 and older.