Prior to her announcement, she will temporarily shut down the KKW Beauty website for brand rebranding.
Because of her divorce from Kanye West, Fans have predicted she would delete “W” out of the firm name.
However, a nearby source informed Page Six that the Yeezy designer helped Kim in re-branding.
“Kanye West helped make the new name fun little reality,” stated the insider.
“Kim Kardashian’s branding choice has nothing to do with the removal of the W in KKW since she hasn’t altered her official name and goes to West.”
“It had been functioning for a while, and Kanye assisted Kim in developing the new brand name.”