Tesla has no press service. Its CEO Elon Musk says the company doesn’t need it. Instead, like Donald Trump, he uses Twitter instead of press releases to communicate. And on Friday he was in full Elon Musk tuning mode.
A new book about the Tesla CEO has appeared. One story in this book is that when Tesla was in a taught time Elon Musk contacted with Apple CEO Tim Cook who is interested to buy the company in 2016.
The story goes that Elon Musk insisted on being elected CEO of Apple as part of the deal. Tim Cook asked him where are you going.
With no press office commenting on the story, I asked Musk on Twitter if it was true. Elon Musk said something similar last month when he testified in court.
Referring to being CEO of Tesla, he said, “I tend to hate it and would rather spend my time designing and engineering.”
He also points out the reasons why he continues to be Tesla’s boss: “I must or, frankly, Tesla will die.”
The fact that he has repeatedly said he doesn’t want to be CEO will worry some investors. Like it or not, Musk’s vision and strength of personality have led to Tesla’s immense success. Tesla is the most remarkable car company in the world. However, it appears that Musk’s management in this company is not enough.
He is the head of Space X, which was commissioned by NASA in April to send people to the moon. He also founded The Boring Company in 2016, which aims to revolutionize travel through advances in tunnel technology. Maybe an indication, he’s not the CEO.
Musk gives the impression of a trapped person. He was clearly enthusiastic about ideas, innovation, and engineering – the exciting start of a company.
But the transition from startups to large corporations makes the CEO position a very different beast. Steve Jobs of Apple, Larry Page and Sergei Brin of Google, and Bill Gates of Microsoft are visionaries.
The CEOs of these companies today are very different people. Tim Cook of Apple, Sundar Pichai of Google, and Satya Nadella of Microsoft are more than capable leaders. But few would call them revolutionary.
Elon Musk, on the other hand, creates a rocking entrepreneur image. You feel that the administrative process of running a company is often uninteresting to him.
Coupled with the tremendous growth, Tesla’s bosses have given Tesla shareholders a headache.
He is currently on trial by shareholders who claim the automaker’s money was wasted on buying SolarCity, which they say is penniless. At the time of the transaction, Mr. Musk holds a 22% support in Tesla and SolarCity.
And in 2018, he agreed to step down as Tesla chairman after tweeting that he was considering taking Tesla off the stock exchange and going private.
Elon Musk may be the second richest person in the world, but strangely enough, he doesn’t feel free to do what he wants. He is living proof that you are never too rich to stay in a job you don’t like.