Honda Atlas has just released another special airbag kit offering for the 2006-2012 Honda Civic (Reborn), the 2008-2011 Honda CR-V and the 2004-2012 Honda Accord.
While this is a positive gesture, the campaign slogan, “Your safety is our number one priority,” appears to have received a lot of public criticism.
Ironically, the fifth Honda City, new to Pakistan in the last 12 years, does not have an airbag, which suggests that Honda Atlas’s marketing statement goes against its business practices, especially in the Pakistani market.
The public argues that the carmaker has the courage to publish this statement despite the fact that it is selling “compromised products” in the market in large numbers.
With the emergence of new options on the market such as the Toyota Yaris and Changan Alsvin offering more features than the two generations of Honda City, Alsvin has also become significantly cheaper.