Monday, December 4, 2023

Bard vs ChatGPT: The AI Battle for Search Engine Supremacy

  • Google recently held a livestreamed event “Live from Paris” which focused on its latest AI developments.
  • Google showcased its chatbot “Bard” which was met with mixed reactions, leading to a sharp fall in Alphabet shares.
  • The event took place a day after Microsoft’s event with OpenAI, which announced the integration of AI features in Bing and Edge browser.

Google’s New Chatbot “Bard”

  • Bard is built on LaMDA (Language Model for Dialogue Applications) technology developed by Google.
  • Currently, the chatbot is available only to “trusted testers” and will be opened up to more users in the future.
  • Bard uses generative AI to answer questions in the form of essays, similar to ChatGPT.

Competition with ChatGPT

  • The timing of the event coincides with a crucial moment for Google as its search engine is being threatened by ChatGPT.
  • ChatGPT’s ability to tailor better-crafted responses has left Google worried, leading to an internal “code red.”
  • The company fears a major disruption to its search business.

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