Apple has always attempted to position itself as a firm that prioritizes privacy. Their many statements and privacy features over the years have rubbed many other firms the wrong way, and they have criticized by many other companies. However, it appears that a new study done by the survey has yielded some unexpected conclusions about Apple, Google and Amazon.
Several tech giants and internet firms, like Google and Amazon, scored higher in terms of trust than Apple. According to a survey in which US internet users have asked to rate how much they trusted various tech giants and online corporations. Google received a 48 percent positive response and Amazon received a 53 percent positive response. It indicates that participants had a high level of confidence in the company. This is in comparison to Apple, which received only 44 percent.
As previously said, the results are a little surprising. Because it is well known that Google collects information on users such as where they have been, what they have searched for nd so on. But Apple has incorporated features into its products that have intended to keep those details private.
However, it has speculated that Apple’s ambitions to incorporate CSAM scanning, which some have interpreted as a backdoor into the iPhone, may have damaged the trust that the business had built up among its users over the years. Apple has subsequently deleted all mention of its scanning intentions from its website. But it does not necessarily imply that the plans have abandoned. But it appears that it may already be too late. And the corporation will need to put in a lot more effort to restore the trust of its users.