Adidas has finally terminated its collaboration with controversial rapper Kanye West after a slew of anti-Semitic remarks made by him. The German sportswear firm said on Tuesday that it is cutting all its ties with Kanye West.
According to the released statement, recent anti-Semitic remarks made by Kanye West were inappropriate, nasty, and dangerous. Following an exhaustive investigation, the business has come to the conclusion that the collaboration with Ye must sever asap”. The rapper has also known by his legal name ‘Ye’.
Moreover, Adidas said that it will halt all payments to Ye and his companies. It also will cease production of the extremely successful ‘Yeezy’ brand of footwear that has created in collaboration with West. The abrupt termination of the relationship between the sportswear brand and the rapper would reduce the company’s net profits in 2022 by up to 250 million euros.
As a result of West’s recent rants, yet another company has severed ties with him. The design label Balenciaga has located in Paris and severed its links with the rapper one week ago. It stated that it no longer had any contact with the rapper. There is also no intentions for future collaborations associated to this artist.